Body Chains In The 21st Century


Festival season is here. And with it comes an ancient trend that has re-emerged around the globe over the past twenty years:

THE BODY CHAIN.

Cover of GQ Magazine from January 9, 2013.
Courtesy of GQ Magazine
According to Vogue writer Anny Choi, Body Chains have become a statement piece of jewellery worn by many "body-confident" individuals since the '90s. 
Ever since then, the Body Chain has increased in popularity.
 

We may be more familiar with younger, more fashion-forward celebrities such as Kim Kardashian and South African model Candice Swanepoel styling their beach and evening wear with Body Chains.

However, the more interesting evolution of this accessory has been the trend of more mature and refined starlets embracing the look.  This trend is not surprising, especially seeing as this particular piece of jewellery actually originated thousands of years ago in the ancient East. It therefore isn’t surprising that many celebrities say they like these chains because of the exotic statement that the piece carries.

  

A growing list of celebrities has embraced the Body Chain at one point or another – including Jennifer Aniston, Emma Watson, Eva Longoria, Beyoncé, and Rihanna – providing us with many examples of how diverse the Body Chain is, lending itself to a wide variety of looks and personalities.

The scope of the Body Chain’s appeal is highlighted by the range of events which stars wear it to. Variations of the piece have appeared at events such as the British Fashion Awards and the BET Hip-Hop Awards, as well as The Critics’ Choice Awards and the People's Choice Awards.

The exquisite Body Chain, a humble yet versatile accessory, can also be found drizzling models wearing well-known brands such as Calvin Kline on the catwalks of high fashion runway shows.


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